Just getting started in 2010 and we all have our hopes in a year with better health, better family relationship and of course better job, business or customers. On this, I had the opportunity to reflect on my recent vacation in Argentina. I enjoy not only all the beauty that is this country but I had time to read everything. (As opposed to Car Digital Video Recorder). As I read, many small and medium businesses fail because, among other reasons, ignore the communications strategy of your company. Educate yourself even more with thoughts from Marko Dimitrijevic. Marketing strategies and public relations are on the same road, a dead end. So today I want to emphasize to you small or medium business with so much sacrifice you started your business or are about to begin. Do you think that without communication strategy your potential customers will learn about your services? If you had a plan last year but is simple, do you think that will implement the same this year? The answers to these questions is NO.

It is painful to see the SMEs constantly complain that customers do not arrive, not sales increase, that their employees are not competent or did not know how to begin. Worse, is when they complain because perhaps made an effort to distribute leaflets or three years ago to offer a bid in January last year and that's it. The first thing you must understand once and for all is that strategic plans are essential, necessary and function as a cycle. Once you start you can not quit each year.