New customer acquisition, increase in sales and an improved customer service – these are the goals that enjoy priority in German companies. New customer acquisition, increase in sales and an improved customer service – these are the goals that enjoy priority in German companies. New customer acquisition, increase in sales and an improved customer service – these are the goals that enjoy priority in German companies. The trend study CRM comes to this result 2011, which the Konstanz software company cobra at the international market analysis and strategy consulting company Pierre Audoin consultants (PAC) gave GmbH in order. With more than 500 employees the Institute specializing in market research in the IT and software sectors surveyed 103 companies, cobra on this year’s CeBIT presents the key messages. When choosing a CRM software solution executives in sales, marketing and service especially remember the efficiency: an ease of use, automation, and interfaces to the document management see them as particularly important to. Purely technological properties are, however, rather in the background”, explains Frank Niemann, Director of PAC software markets.

Data quality the company, however, give a high priority in the investment ready companies for the CRM software selection criteria, it plays an important role. Hardly a company, so the cobra by CRM specialist analysis commissioned, showed is not still software sales, marketing and service. However, a large part of the user is only partly satisfied with the implemented solution. We understand this outcome of the study as a challenge, because no customer remains dissatisfied with our software, but can achieve an increase in turnover of 23.8 percent on average”, cobra’s Managing Director Jurgen Litz stressed. In addition the company from Constance proves once more innovative pioneering spirit: even though according to the PAC study of mobile access still not at the top on the CRM software on the priority list, want some company already or at least in the near Future your employees mobile devices equipped with, with which they can be accessed by traveling on relevant data. And cobra relies on mobile solutions: their CRM software allows via BlackBerry, iPhone or iPad anytime, anywhere access to customer and project information.

Whether the respective IT provider is the market leader, so Pierre Audoin analysis, reveals plays a relatively minor role in German companies. Therefore, the company is rather at heart, that the supplier in the vicinity or can provide German language support. Cobra customers receive a comprehensive installation and basic support from us. Also an authorized partner of cobra to the point is, if even with our easy to use software solution once questions should arise”, cobra’s Managing Director Jurgen Litz promises.