Give to our customers or vendors with a small detail in according to seasons, has become an element of promotion of business, attracting customers and loyalty of existing ones. It is not only the calendar year end, or t-shirt or CAP, nor the cigarette lighter (which as are the fumes!), but now find items claim, increasingly sophisticated and resourceful, related to our business for each season, which reinforce our image. This summer found from sneakers, inflatable Beach pads with radio, water scooters, ashtrays with a lid for the beach, mini-fridges, umbrellas (imagine a beach with several umbrellas with your name…(much is that publicity?),. Everything that our customers enjoy and at the same time show our business name in their day to day. Over time, some of these elements have become object of worship, desire and collection. But who hasn’t heard of the Pirelli Calendar. Thanks to the models selected, each year get out in press, television and thousands of media from around the world and, not to speak of the well that van tyres, not, but of the wonderful women who make up each of the months.
Other more recent examples, would be the promotion of 11811 of this summer that give 68,000 sunglasses among people who use the service (you can already see the announcement on TV). Or promotion that made Saimaza, which handed out fans against the heat and cafes at the last fair, with the aim of enhancing the image of the brand among the visitors of the fair. Still I remember also a promotional campaign that did me get to celebrate the first anniversary of the free daily newspaper Metro in Barcelona. In addition to a mailing in various parts (what in our world is called a teaser campaign), to increase the excitement about the product, in the last shipment I received a label like that you can see in the subway, indicating the name stop but with my name.