Advertising and effectiveness of luminous announcements advertising is a technique of commercial communication that attempts to inform the public about a product or service through the media with the aim of motivating the public to action of consumption. The brand awareness is an important way in which advertising can stimulate the demand for a certain product type and even identify as own said product designation. Examples of this are in products such as textile adhesives, women’s lingerie, toilet paper, masking tape, glue stick, fire lighters, music players, soft drinks. Advertising has two objectives, according to preferences of the advertiser, its objectives, or the demands of the market. In the first instance, ideally, advertising informs the consumer about the benefits of a particular product or service, highlighting the differentiation above other brands. One of the mechanisms that advertising uses to influence us is based on achieving a certain attitude in the receiver.

Sometimes this means even modify certain already existing attitudes, promote a few with respect to others or create new ones. Strategies for change of attitude. We can distinguish mainly three strategies aimed at changing attitudes: direct experience with the aim of attitude, the socially mediated experience and the incentive-induced attitude change. To make an advertisement not only you should mention the benefits and characteristics of a product or service, it must generate interest in the Auditorium and make memorable ads, so the creative team’s work is a challenge or a challenge for every situation of different marketing and each campaign or advertisement requires a different creative approach. Also, another error is to assert that effective advertising is one that meets the objectives that have been marked him, however when the objectives are correctly well raised and works with one specific methodology is more likely that advertising can be effective. It is necessary to speak of logical or realistic, goals from a previous study for to meet the commercial situation of departure, brand or company. Advertising with ads luminous efficacy has been demonstrated through time great to draw the attention of potential customers interested in your products or services that otherwise may go unnoticed your business in the eyes of potential customers. I am a person interested in the topics of advertising and marketing and I have own business ads luminous monterrey where you can find several companies on advertising.