The rector of the Universidad Nacional de Educacion a Distancia (UNED), Juan A. Gimeno, and the Chairman of Telefonica and the Social Council of the UNED, Cesar Alierta, today presented the new Chair of corporate responsibility (CR) and sustainability, which joins the extensive network of Telefonica Chairs and the Professor of Economics will direct applied the UNED Marta de la Cuesta (see the video on Youtube: ). The creation of the Chair, which is part of the collaboration agreement signed by the company with the entity in March 2009, is born of the conviction, shared by both entities, that CSR is a lever of value both for the company, its shareholders, clients and employees, as for the University and its students, and, ultimately, to society as a whole. According to words of Cesar Alierta during his speech, Telefonica and the UNED, have a lot to say adding forces to innovate, develop methodologies, generate knowledge to convey this idea: the RSC generates trust and confidence creates value. And this is the way towards a new model of sustainable development in a global world. Telefonica and the UNED understand that CSR is an important piece to generate confidence in two dimensions: identifying and optimally managing the risks inherent in the exercise of business from the economic, social and environmental point of view, and, secondly, looking for new growth opportunities in those areas whose development positively impacts people’s lives or the development of enterprises. Both entities consider that technology applied to education is the Foundation and engine of progress and equality, and that ICTs are an essential tool for the effective functioning of an entity such as the Open University; they share an interest in research and innovation; they are committed to bring more and more the world of the University and the company and are committed to sustainability and CSR. The Act, which was included in the celebration of day creating value through CSR, also counted with the participation of Marta de la Cuesta, Director of the Chair Telefonica-UNED of CSR and sustainability and Antoni Ballabriga, President of SpainSIF (Spanish Forum of the ISR), as well as of banks such as BBVA, consultancies as Mercer, political analysts as the MEP of the PSOE Ramon Jauregui, and NGOs such as economists without borders. Official site: Digital Cameras. The work of the Chair Telefonica-UNED precisely consist of analyze and transmit to society how corporate responsibility can create value through the generation of new revenues, lower costs and higher productivity, better management of risks (reputational, regulatory, social, supply chain, environment, good governance, etc.) and lower volatility of the value of the action and reaction to sudden changes in the financial markets.