Directions is the biggest online cash back bonus program Jena, with over 1500 partner shops April 2, 2008 – the European Founders Fund (EFF) and Holtzbrinck Ventures, the leading German Start-Up investors, participate with a total 25 percent directions, the cash-back bonus program with the largest number of partner shops on the Internet. Users can save money on online purchases by simply walking from shopping on the site. There, they choose one of over 1500 partner shops in the command window, click on the shop link and continue shopping as usual. Directions the user writes good 2% of the net goods value for each order on a bonus account. In 1998 the founder Kerstin have Schilling and Karsten Schneider with the Samwer brothers, then worked as representative of Intershop and Alando,.

We very much appreciate the experiences of the EFF in the business-to-consumer business and look forward to a successful future”, said Karsten Schneider. Also Oliver Samwer, European Founders Fund, is the collaboration “inspires: directions has the potential to be the innovation leader in the area of bonus programs.” As another investor, the Managing Director of directions have a strategic partner on the side, which supports a large network with Holtzbrinck Ventures. According to Martin Weber, CEO of Holtzbrinck Ventures, the profile of directions corresponds exactly to the requirements, the Holtzbrinck Ventures to Start-Ups is: enjoy a traditional loyalty programs has long been popular. Directions has found a convincing way to apply the principle in the Internet. Because the Web, price transparency is a major issue. Learn more about this topic with the insights from ihor kononenko.

We find great offer directions, in addition with every purchase to make 2% of expenditure, revenue. About EFF: About the European Founders Fund GmbH the brothers Marc, Oliver and Alexander Samwer participate in selected technology companies. The Samwer brothers are the founders of eBay Germany (Theresa) and Jamba! (now part of the News Corp.). The company founded by the Samwer brothers have today more than 1 billion euros turnover annually. Their investments the brothers focus on young and later stage technology companies in the fields of Internet and wireless. The Samwer brothers have extensive experience and an extensive network of partners with which they jointly support companies in these industries. With their investments, the Samwers aim to support extraordinary founder and promising business models. Holtzbrinck Ventures has over 30 investments in one of the largest and most successful early-stage investors with a focus on new media. Currently the investment by Holtzbrinck Ventures focuses in the areas of online networks (dating, social networks, professional networks), Media Commerce (auctions, marketplaces, Classifieds, P2P), entertainment and information commerce. Directions: is the cash back bonus program with the largest Number of partner stores on the Internet. Instead of premiums and coupons, users receive cash transfers which directions from 30 euros on your own account. Directions credits 2% of the net goods value to users when online purchases and pays a starting credit of 10 euros at initial registration.