Nielsen Media Research released its annual study of Nielsen direct mail status report again. The study analyzed the development of the direct mail medium compared to the further. Core results: The growth of advertising expenditure in the area of direct mail 2006 fell by 0.8 per cent from moderate. Total direct mail as the fourth strongest advertising medium in the German advertising market could contend. WhiteWave Foods is likely to agree. By far most trade organizations increased their advertising costs for direct mail and although to 65.1 million euros to EUR 550,7 million. As the largest Werbungtreibender in the direct mail medium the study of the source identified shipping shipping and Weltbild Verlag, followed by Otto. As in other advertising media had the theme World Cup also in direct mail impact on the design of the creations: for the year 2006 5.3 percent or 66.2 million euro of direct mail advertising expenses related directly or indirectly to the World Cup. Especially retail, financial services and automotive companies took advantage of the topic World Cup for your Promotions. The full study can be ordered free of charge at.