Luxembourg peer association GreenWorks, which tracks industry trends and achievements in the field of reducing the impact on the environment, this year the prize awarded Green Innovation Award passenger model Goodyear EfficientGrip. Also, the attention of European specialists brought innovations in the field of commercial vehicles – a category of "most environmentally friendly products (Green Product Awards) model was appropriate prize Marathon LHT II. "These awards testify to the success of the team of the European Innovation Centre Goodyear in the fight against carbon dioxide emissions through innovative technologies, which are used not only in the tire EfficientGrip, but with all new models of the company – says Mark Juneau, CEO of the Innovation Center Goodyear. – Such innovative solutions are necessary because of the new EU directive, according to which the tire marking should contain information on fuel efficiency, noise level and the coefficient of stability on wet roads since 2012. " Commercial success in global markets and consumer confidence in the product are reflected in the annual Goodyear expert studies carried out in global project Global Reputation Pulse (The World's Most Reputable Companies). The world-renowned Research Institute's reputation in New York held an interactive survey of ordinary American consumers, inviting them to give a comprehensive assessment of 150 companies based on key criteria: service, innovation, durability and product performance, reputation, public opinion about the company and its performance. The results were the best Goodyear in the industry, and company rose to 38th place in the final ranking of the magazine Forbes. Following the leading economic and financial publication Forbes has published its rankings influential weekly magazine Fortune, and Goodyear has once again been recognized as one of the most successful companies in America. In the global list of 500 participants took the tire industry leader position 139 with the proceeds from sales of $ 18.8 billion. In the segment "Automobiles and Accessories Goodyear took pride in fifth place, behind only car manufacturers (General Motors, Ford, Chrysler Group) and Johnson Controls – a major supplier of electronics.