Problems of navigability. In many occasions, that the page designs thinks that he is very simple to sail by her. But the important thing is what the users think of that page. It agrees, then, to examine the navigability of the site, and to try to optimize it. In the Analytical ones of Google we will be able to find a section very interesting to which it agrees that we pay attention: in the section General Vision of the Content, we punctured in Analytical of Page. There we will be able to see of graphical good form the zones with links (hotspots) where the users puncture, and in what they do it to degree.
With this information, we will be able to realize if some Link that we wished that more it is visited is little visible, or receives few clicks. Confused structure. It must be clear for the visitor which is the intention of the page. It seems a truth of perogrullo, but an institutional site is not the same, where what it looks for is to develop to a communication channel between the company and the community, that a cart of purchases, or a dedicated site exclusively on sale and product promotion. It agrees, then, to reframe itself if the objective of the site is so clear for us as for our visitors.
Sometimes it surprises to me how many times webmasters are not decided to clearly say to that the site is dedicated. If its objective is to sell dgalo and hard clear, without shame and without delay. It loses the timidity when announcing those fabulous supplies that, surely, its site offers. It is necessary to consider that the success, or no, in the design of the Web site it is a crucial factor that will determine great part of the performance of the page, and the degree of success or failure that our actions of promotion Web can have. If it has liked this post and wants to place it in its site, can do it without disadvantages, as long as it mentions like source to original Author and source of the article.